Our Core Team

Leading industry challengers who share a combined experience of 120 years in various fields. PSC Group’s Founder & CEO, Chief agronomist, Chief breeder and Head of R&D are pioneers, each in their own domain, who came together under one vision of building a company positioned to transform people’s well-being through plant-based solutions.

    A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.

    15 years of C-level management experience.

    Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.

    A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.

    B.A., Business / Managerial Economics.

    M.B.A., Marketing.

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    A hemp pioneer, 6 years of hands-on agricultural experience in the US hemp industry.

    Co-Founded Potent, PSC Group's agricultural division.

    B.A. in Communications & Environmental studies. Tel-Aviv University

    The first certified in-house strain, unrivaled genetics.

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    Serial entrepreneur in the Hospitality & Food industry and an Israeli celebrity chef.

    Leading PSC's Food and Beverage category, over 5 years of research and development of CBD-infused F&B products.

    Established and managed over 5 restaurants and culinary ventures.

    Innovative visionary, trend forecaster & a true dreamer at heart.

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    12 Years of Marketing and Management expertise.

    Former CEO and VP Marketing of temi USA - Personal Robotics.

    Professional Creative with strong tech affiliation.

    Lego and R/C model master builder.

    CPA with 10+ years of experience in financial management roles in global Hi-Tech, including Startups, Bio-Tech and industrial companies.

    Former Head of Finance, AOL Israel and Finance Director at Made Finance

    A mother of 2 precious little ones.

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    An entrepreneurial finance professional with 10+ years experience in financial roles,

    Strategic advisor to early stage startups.

    Former CFO at a several successful startups

    Former CFO at Vi, Director of FP&A at Outbrain and corporate controller at MTMY.L

    CPA with a Master's degree focused in Finance

    A Researcher and former journalist and teacher.

    Over 9 years of experience in regulations and strategy in the public & private sectors

    Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris

    B.A, History, Tel Aviv University & MS City Planning, Pratt Institute NY, with the highest distinction

    Vast experience in finance management, data analysis and operations.

    Former Finance Operator at AOL Israel

    The beating heart of the office with an everlasting smile.

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    A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.

    Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center

    10+ years of plant genetic research

    Former Head of R&D at Southern Arava R&D agricultural growing facility

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    A decade long experience in operations management.

    Former marketer and distributor of pharmaceuticals & medical supplies.

    Passionate about collaborations that allow companies to explore uncharted territories.

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    Marketing professional with a passion for the beauty industry.

    A decade of experience developing and executing brand strategy, product innovation, and 360° marketing campaigns across skin care, make up and body care categories.

    MBA, University of Michigan

    BA, Tel Aviv University

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    Soil and Water expert with experience in agricultural research and practical fieldwork.

    B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors

    Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.

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    B.Sc Agri in Soil and Water, Hebrew University, Jerusalem.

    Over 10 years of experience in agriculture, specializing in plant nutrition and pest control in a variety of crops.

    Growing up close to nature and a vivid agricultural landscape curved my way to study agriculture and environmental science.

    The experience of growing hemp in a magical valley is a once in a lifetime adventure.

    Former marine biologist and science teacher with over a decade working in and managing academic and commercial laboratories

    Experience in aquaculture and nutritional supplement industries

    MS in Zoology from the University of New Hampshire

    Over 4 years in the hemp industry with hands-on experience in growing , extracting and everything in between

    Former hemp farm manager at Potent

    Previous experience in construction and agriculture

    A jack of all trades by definition

Nir Pelter, Founder & CEO


A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.

15 years of C-level management experience.

Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.

Daniel Orni CEO PSC Israel


A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.

B.A., Business / Managerial Economics.

M.B.A., Marketing.

Tomer Moldovan Co-Founder,
VP Business Development


A hemp pioneer, 6 years of hands-on agricultural experience in the US hemp industry.

Co-Founded Potent, PSC Group's agricultural division.

B.A. in Communications & Environmental studies. Tel-Aviv University

The first certified in-house strain, unrivaled genetics.

Mika Sharon Head of F&B and Product Development


Serial entrepreneur in the Hospitality & Food industry and an Israeli celebrity chef.

Leading PSC's Food and Beverage category, over 5 years of research and development of CBD-infused F&B products.

Established and managed over 5 restaurants and culinary ventures.

Innovative visionary, trend forecaster & a true dreamer at heart.

Danny Isserles CEO, PSC USA


12 Years of Marketing and Management expertise.

Former CEO and VP Marketing of temi USA - Personal Robotics.

Professional Creative with strong tech affiliation.

Lego and R/C model master builder.

Liby Kadosh CFO


CPA with 10+ years of experience in financial management roles in global Hi-Tech, including Startups, Bio-Tech and industrial companies.

Former Head of Finance, AOL Israel and Finance Director at Made Finance

A mother of 2 precious little ones.

Eli Bar On CFO, PSC Globa


An entrepreneurial finance professional with 10+ years experience in financial roles,

Strategic advisor to early stage startups.

Former CFO at a several successful startups

Former CFO at Vi, Director of FP&A at Outbrain and corporate controller at MTMY.L

CPA with a Master's degree focused in Finance

Yotam Melman Head of Regulation & Head Analyst


A Researcher and former journalist and teacher.

Over 9 years of experience in regulations and strategy in the public & private sectors

Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris

B.A, History, Tel Aviv University & MS City Planning, Pratt Institute NY, with the highest distinction

Hagar Ya’ari Finance Operator


Vast experience in finance management, data analysis and operations.

Former Finance Operator at AOL Israel

The beating heart of the office with an everlasting smile.

Yoav Giladi, Chief Breeder


A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.

Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center

10+ years of plant genetic research

former Head of R&D at Southern Arava R&D agricultural growing facility

Yaniv Turgeman VP Operations


A decade long experience in operations management.

Former marketer and distributor of pharmaceuticals & medical supplies.

Passionate about collaborations that allow companies to explore uncharted territories.

Noa Sprecher Head of Beauty Division


Marketing professional with a passion for the beauty industry.

A decade of experience developing and executing brand strategy, product innovation, and 360° marketing campaigns across skin care, make up and body care categories.

MBA, University of Michigan

BA, Tel Aviv University

Lior Avishai R&D Farm Manager


Soil and Water expert with experience in agricultural research and practical fieldwork.

B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors

Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.

Hedva Peer Avishai R&D Farm Agronomist


B.Sc Agri in Soil and Water, Hebrew University, Jerusalem.

Over 10 years of experience in agriculture, specializing in plant nutrition and pest control in a variety of crops.

Growing up close to nature and a vivid agricultural landscape curved my way to study agriculture and environmental science.

The experience of growing hemp in a magical valley is a once in a lifetime adventure.

Dan O'grady Lab Extraction Manager


Former marine biologist and science teacher with over a decade working in and managing academic and commercial laboratories

Experience in aquaculture and nutritional supplement industries

MS in Zoology from the University of New Hampshire

Gal Marom Extractor and Lab-Farm Link


Over 4 years in the hemp industry with hands-on experience in growing , extracting and everything in between

Former hemp farm manager at Potent

Previous experience in construction and agriculture

A jack of all trades by definition

Our Extended Team

What started as project partnerships soon grew into strategic collaborations and joint ventures. We consider our partners part of our extended family and believe that together we can realize our shared vision for the future state of our industry.

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    Or email us: info@psc-grp.com

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    We’d love to hear from you.