Our Core Team

Leading industry challengers who share a combined experience of 120 years in various fields. PSC Group’s Founder & CEO, Chief agronomist, Chief breeder and Head of R&D are pioneers, each in their own domain, who came together under one vision of building a company positioned to transform people’s well-being through plant-based solutions.

    A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.

    15 years of C-level management experience.

    Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.

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    A passionate advocate for CBD and its ability to change people’s lives with a decade of experience in leading cross-functional teams at demanding complex environments.

    Experienced in sales management, business development, and operations at fast-growing, cross-industry facing, global companies.

    Former SVP Global Partnerships and Business Development at a global Saas Company.

    In his free time, Oz enjoys practicing Brazilian Jiu-Jitsu, free diving and beating his friends in Foosball.

    An agri-business expert with over 2 decades of experience in crop development, crop strategy and growing diverse varieties under versatile climate conditions.

    25 years of experience | Senior Crop Manager, Chief Agronomist at Hazera Seeds

    VP Sales & Marketing, Rootility Ltd & Biobee Sde Eliyahoo

    Grafting facilities manager & greenhouse demonstration manager, Nature’s Sweet Ldt

    B.S in Agricultural Science (Highest Honors) from Hebrew University, Jerusalem

    A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.

    Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center

    10+ years of plant genetic research

    former Head of R&D at Southern Arava R&D agricultural growing facility

    Serial entrepreneur in the Hospitality & Food industry.

    Leading PSC's Food and Beverage category, 2+ years of research and development of CBD-infused F&B products.

    Established and managed over 5 restaurants and culinary ventures.

    Innovative visionary, trend forecaster & a true dreamer at heart.

    45+ years of experience in product development for a large variety of designated industries, including the Dermo Cosmetic, Nutraceutical & pharmaceutical industries.

    Former academic staff member at Technion Institute (ranked best university in the Middle East), full-time associate and advisor with the Chemistry, Chemical Engineering, and Medical faculties.

    Former Head chemist and Vice President of regional development for the "Helena Rubinstein" cosmetics brand.

    Founder of the Chemical Cosmetics Association.

    Active in the toiletry industry, the cosmetics and para-cosmetics industry from production and development of various innovative manufacturing techniques, marketing, administration, global business development, to establishment and management (in partnership) of well-known companies such as "Softtouch" and A.M.S. Cosmetics.

    A hemp pioneer, 6 years of hands-on agricultural experience in the US hemp industry.

    Co-Founded Potent, PSC Group's agricultural division.

    B.A. in Communications & Environmental studies. Tel-Aviv University

    The first certified in-house strain, unrivaled genetics.

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    CPA with 10+ years of experience in financial management roles in global Hi-Tech, including Startups, Bio-Tech and industrial companies.

    Former Head of Finance, AOL Israel and Finance Director at Made Finance

    A mother of 2 precious little ones.

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    Vast experience in finance management, data analysis and operations.

    Former Finance Operator at AOL Israel

    The beating heart of the office with an everlasting smile.

    Researcher, Journalist and Public Service/Sector

    Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris

    Former High School History Teacher

    Former Freelance Journalist (Haaretz)

    B.A, History, Tel Aviv University

    A decade long experience in operations management.

    Former marketer and distributor of pharmaceuticals & medical supplies.

    Passionate about collaborations that allow companies to explore uncharted territories.

    M.S, City&Regional Planning, Pratt Institute, New York

    Soil and Water expert with experience in agricultural research and practical fieldwork.

    B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors

    Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.

    • Daniel Orni

      Director of Business Development
      Local Region

      Daniel Orni Read Bio +

    A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.

    B.A., Business / Managerial Economics.

    M.B.A., Marketing.

Nir Pelter, Founder & CEO


A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.

15 years of C-level management experience.

Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.

Oz Locker CEO - USA


A passionate advocate for CBD and its ability to change people’s lives with a decade of experience in leading cross-functional teams at demanding complex environments.

Experienced in sales management, business development, and operations at fast-growing, cross-industry facing, global companies.

Former SVP Global Partnerships and Business Development at a global Saas Company.

In his free time, Oz enjoys practicing Brazilian Jiu-Jitsu, free diving and beating his friends in Foosball.

Amnon Rubin, Chief Agronomist


An agri-business expert with over 2 decades of experience in crop development, crop strategy and growing diverse varieties under versatile climate conditions.

25 years of experience | Senior Crop Manager, Chief Agronomist at Hazera Seeds

VP Sales & Marketing, Rootility Ltd & Biobee Sde Eliyahoo

Grafting facilities manager & greenhouse demonstration manager, Nature’s Sweet Ldt

B.S in Agricultural Science (Highest Honors) from Hebrew University, Jerusalem

Yoav Giladi, Chief Breeder


A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.

Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center

10+ years of plant genetic research

former Head of R&D at Southern Arava R&D agricultural growing facility

Mika Sharon PSC’s Chef


Serial entrepreneur in the Hospitality & Food industry.

Leading PSC's Food and Beverage category, 2+ years of research and development of CBD-infused F&B products.

Established and managed 5 restaurants and culinary ventures.

A trend forecaster who's a true dreamer at heart.

Joseph Segal. Chief Chemist


45+ years of experience in product development for a large variety of designated industries, including the Dermo Cosmetic, Nutraceutical & pharmaceutical industries.

Former academic staff member at Technion Institute (ranked best university in the Middle East), full-time associate and advisor with the Chemistry, Chemical Engineering, and Medical faculties.

Former Head chemist and Vice President of regional development for the "Helena Rubinstein" cosmetics brand.

Founder of the Chemical Cosmetics Association.

Active in the toiletry industry, the cosmetics and para-cosmetics industry from production and development of various innovative manufacturing techniques, marketing, administration, global business development, to establishment and management (in partnership) of well-known companies such as "Softtouch" and A.M.S. Cosmetics.

Tomer Moldovan Co-Founder,
VP Business Development


A hemp pioneer, 6 years of hands-on agricultural experience in the US hemp industry.

Co-Founded Potent, PSC Group's agricultural division.

B.A. in Communications & Environmental studies. Tel-Aviv University

The first certified in-house strain, unrivaled genetics.

Liby Kadosh CFO


CPA with 10+ years of experience in financial management roles in global Hi-Tech, including Startups, Bio-Tech and industrial companies.

Former Head of Finance, AOL Israel and Finance Director at Made Finance

A mother of 2 precious little ones.

Hagar Ya’ari Finance Operator


Vast experience in finance management, data analysis and operations.

Former Finance Operator at AOL Israel

The beating heart of the office with an everlasting smile.

Yotam Melman Advisor & Analyst


Researcher, Journalist and Public Service/Sector

Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris

Former High School History Teacher

Former Freelance Journalist (Haaretz)

B.A, History, Tel Aviv University

M.S, City&Regional Planning, Pratt Institute, New York

Yaniv Turgeman Operations & Logistics Manager


A decade long experience in operations management.

Former marketer and distributor of pharmaceuticals & medical supplies.

Passionate about collaborations that allow companies to explore uncharted territories.

Lior Avishai R&D Farm Manager


Soil and Water expert with experience in agricultural research and practical fieldwork.

B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors

Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.

Daniel Orni Director of Business Development
Local Region


A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.

B.A., Business / Managerial Economics.

M.B.A., Marketing.

Our Extended Team

What started as project partnerships soon grew into strategic collaborations and joint ventures. We consider our partners part of our extended family and believe that together we can realize our shared vision for the future state of our industry.

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Or email us: info@psc-grp.com

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