Our Core Team
Leading industry challengers who share a combined experience of 120 years in various fields. PSC Group’s Founder & CEO, Chief agronomist, Chief breeder and Head of R&D are pioneers, each in their own domain, who came together under one vision of building a company positioned to transform people’s well-being through plant-based solutions.
Nir Pelter
Founder & CEO
Read Bio + Oz Locker
CEO - USA
Read Bio + Amnon Rubin
Chief Agronomist
Read Bio + Yoav Giladi
Chief Breeder
Read Bio +
A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.
15 years of C-level management experience.
Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.
A passionate advocate for CBD and its ability to change people’s lives with a decade of experience in leading cross-functional teams at demanding complex environments.
Experienced in sales management, business development, and operations at fast-growing, cross-industry facing, global companies.
Former SVP Global Partnerships and Business Development at a global Saas Company.
In his free time, Oz enjoys practicing Brazilian Jiu-Jitsu, free diving and beating his friends in Foosball.
An agri-business expert with over 2 decades of experience in crop development, crop strategy and growing diverse varieties under versatile climate conditions.
25 years of experience | Senior Crop Manager, Chief Agronomist at Hazera Seeds
VP Sales & Marketing, Rootility Ltd & Biobee Sde Eliyahoo
Grafting facilities manager & greenhouse demonstration manager, Nature’s Sweet Ldt
B.S in Agricultural Science (Highest Honors) from Hebrew University, Jerusalem
A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.
Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center
10+ years of plant genetic research
former Head of R&D at Southern Arava R&D agricultural growing facility
Mika Sharon
PSC’s Chef
Read Bio + Joseph Segal
Chief Chemist
Read Bio + Tomer Moldovan
Co-Founder, VP Business Development
Read Bio + Liby Kadosh
CFO
Read Bio +
Serial entrepreneur in the Hospitality & Food industry.
Leading PSC's Food and Beverage category, 2+ years of research and development of CBD-infused F&B products.
Established and managed over 5 restaurants and culinary ventures.
Innovative visionary, trend forecaster & a true dreamer at heart.
45+ years of experience in product development for a large variety of designated industries, including the Dermo Cosmetic, Nutraceutical & pharmaceutical industries.
Former academic staff member at Technion Institute (ranked best university in the Middle East), full-time associate and advisor with the Chemistry, Chemical Engineering, and Medical faculties.
Former Head chemist and Vice President of regional development for the "Helena Rubinstein" cosmetics brand.
Founder of the Chemical Cosmetics Association.
Active in the toiletry industry, the cosmetics and para-cosmetics industry from production and development of various innovative manufacturing techniques, marketing, administration, global business development, to establishment and management (in partnership) of well-known companies such as "Softtouch" and A.M.S. Cosmetics.
A hemp pioneer, 6 years of hands-on agricultural experience in the US hemp industry.
Co-Founded Potent, PSC Group's agricultural division.
B.A. in Communications & Environmental studies. Tel-Aviv University
The first certified in-house strain, unrivaled genetics.
CPA with 10+ years of experience in financial management roles in global Hi-Tech, including Startups, Bio-Tech and industrial companies.
Former Head of Finance, AOL Israel and Finance Director at Made Finance
A mother of 2 precious little ones.
Hagar Ya’ari
Finance Operator
Read Bio + Yotam Melman
Advisor & Analyst
Read Bio + Yaniv Turgeman
Operations & Logistics Manager
Read Bio + Lior Avishai
R&D Farm Manager
Read Bio +
Vast experience in finance management, data analysis and operations.
Former Finance Operator at AOL Israel
The beating heart of the office with an everlasting smile.
Researcher, Journalist and Public Service/Sector
Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris
Former High School History Teacher
Former Freelance Journalist (Haaretz)
B.A, History, Tel Aviv University
A decade long experience in operations management.
Former marketer and distributor of pharmaceuticals & medical supplies.
Passionate about collaborations that allow companies to explore uncharted territories.
M.S, City&Regional Planning, Pratt Institute, New York
Soil and Water expert with experience in agricultural research and practical fieldwork.
B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors
Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.
Daniel Orni
Director of Business Development
Local Region
Read Bio +
A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.
B.A., Business / Managerial Economics.
M.B.A., Marketing.
Nir Pelter, Founder & CEO
A serial entrepreneur with an undeniable talent to grow things (and companies) from Seed to Success.
15 years of C-level management experience.
Co-founder & Co-Owner of Pelter & Matar Wineries, a leading Israeli winery, and Pelter Distillery.
Oz Locker CEO - USA
A passionate advocate for CBD and its ability to change people’s lives with a decade of experience in leading cross-functional teams at demanding complex environments.
Experienced in sales management, business development, and operations at fast-growing, cross-industry facing, global companies.
Former SVP Global Partnerships and Business Development at a global Saas Company.
In his free time, Oz enjoys practicing Brazilian Jiu-Jitsu, free diving and beating his friends in Foosball.
Amnon Rubin, Chief Agronomist
An agri-business expert with over 2 decades of experience in crop development, crop strategy and growing diverse varieties under versatile climate conditions.
25 years of experience | Senior Crop Manager, Chief Agronomist at Hazera Seeds
VP Sales & Marketing, Rootility Ltd & Biobee Sde Eliyahoo
Grafting facilities manager & greenhouse demonstration manager, Nature’s Sweet Ldt
B.S in Agricultural Science (Highest Honors) from Hebrew University, Jerusalem
Yoav Giladi, Chief Breeder
A renowned expert in the breeding hemp and cannabis industry who served as a consultant on agri-export in an Israeli Parliamentary Committee.
Expert on agri-export | Israeli Parliamentary Committee & Partner | Agricultural Research Organization (ARO), Volcani Center
10+ years of plant genetic research
former Head of R&D at Southern Arava R&D agricultural growing facility
Mika Sharon PSC’s Chef
Serial entrepreneur in the Hospitality & Food industry.
Leading PSC's Food and Beverage category, 2+ years of research and development of CBD-infused F&B products.
Established and managed 5 restaurants and culinary ventures.
A trend forecaster who's a true dreamer at heart.
Joseph Segal. Chief Chemist
45+ years of experience in product development for a large variety of designated industries, including the Dermo Cosmetic, Nutraceutical & pharmaceutical industries.
Former academic staff member at Technion Institute (ranked best university in the Middle East), full-time associate and advisor with the Chemistry, Chemical Engineering, and Medical faculties.
Former Head chemist and Vice President of regional development for the "Helena Rubinstein" cosmetics brand.
Founder of the Chemical Cosmetics Association.
Active in the toiletry industry, the cosmetics and para-cosmetics industry from production and development of various innovative manufacturing techniques, marketing, administration, global business development, to establishment and management (in partnership) of well-known companies such as "Softtouch" and A.M.S. Cosmetics.
Tomer Moldovan Co-Founder,
VP Business Development
Hagar Ya’ari Finance Operator
Vast experience in finance management, data analysis and operations.
Former Finance Operator at AOL Israel
The beating heart of the office with an everlasting smile.
Yotam Melman Advisor & Analyst
Researcher, Journalist and Public Service/Sector
Former Adviser at the Permanent Mission of Israel to the UN, CG of Israel NYC, and Embassy of Israel, Paris
Former High School History Teacher
Former Freelance Journalist (Haaretz)
B.A, History, Tel Aviv University
M.S, City&Regional Planning, Pratt Institute, New York
Yaniv Turgeman Operations & Logistics Manager
A decade long experience in operations management.
Former marketer and distributor of pharmaceuticals & medical supplies.
Passionate about collaborations that allow companies to explore uncharted territories.
Lior Avishai R&D Farm Manager
Soil and Water expert with experience in agricultural research and practical fieldwork.
B.Sc Agri in soil and water from HUJI and M.Sc in Hydrology and water quality from BGU | With Honors
Manages a farm in one of the most beautiful places in the world, which happens to be Lior’s life-long dream.
Daniel Orni Director of Business Development
Local Region
A decade of sales & Biz Dev experience and management in the Capital Market and Israeli Fin-tech field. Has led strategic M&A's and worldwide partnerships, as a former head of the biggest online brokerage department in Israel. A true advocate of client relations, retention, and satisfaction, with a goal to deliver full-spectrum professionalism.
B.A., Business / Managerial Economics.
M.B.A., Marketing.
Our Extended Team
What started as project partnerships soon grew into strategic collaborations and joint ventures. We consider our partners part of our extended family and believe that together we can realize our shared vision for the future state of our industry.
